In business, branding is the process of creating a unique identity, personality, and perception for your company (or yourself) in the minds of others. It’s not just what you sell, but who you are in the eyes of the world. Examples: “The startup’s branding positioned it as a fearless innovator.” “Through consistent branding, she became the go-to consultant in her industry.”

Group economics refers to the practice of a group; whether a family, community, or network, circulating resources, supporting each other’s businesses, and working toward shared financial goals.