What Does “SOP” Mean? A Standard Operating Procedure (SOP) is a set of step-by-step written instructions designed to help workers carry out routine operations. SOPs ensure that tasks are completed consistently, safely, and efficiently, no matter who performs them. In simpler terms, an SOP is the “rulebook” or “manual” for how things get done within an organization.

What Does “Unique Selling Proposition” Mean? A Unique Selling Proposition is the factor that differentiates your product, service, or brand from all others in the marketplace. It’s the answer to the question every customer asks: “Why should I choose you over the competition?” A USP can be based on: Features (what your product does differently), Benefits (what outcomes your customers get), or Values (what your brand stands for).

Coach Ward Kuala Lumpur, Malaysia 3–4 min read Introduction Welcome back to the Business English Word of the Day series, where language...