Word Origin: Where Does “AI” Come From? The phrase artificial intelligence was first coined in 1956 at a conference at Dartmouth College, marking the birth of AI as a field of study. Artificial comes from the Latin artificialis (“made by art”), meaning something created rather than natural. Intelligence comes from the Latin intelligere (“to understand”), referring to the ability to acquire and apply knowledge.

What Does “Unique Selling Proposition” Mean? A Unique Selling Proposition is the factor that differentiates your product, service, or brand from all others in the marketplace. It’s the answer to the question every customer asks: “Why should I choose you over the competition?” A USP can be based on: Features (what your product does differently), Benefits (what outcomes your customers get), or Values (what your brand stands for).