What Does “NDA” Mean? An NDA stands for Non-Disclosure Agreement. It is a legally binding contract in which one or more parties agree not to share confidential information with others. The information can include trade secrets, business strategies, client data, or intellectual property. In everyday terms: an NDA says, “You can know my secrets, but you can’t tell anyone else.”

What Does “Unique Selling Proposition” Mean? A Unique Selling Proposition is the factor that differentiates your product, service, or brand from all others in the marketplace. It’s the answer to the question every customer asks: “Why should I choose you over the competition?” A USP can be based on: Features (what your product does differently), Benefits (what outcomes your customers get), or Values (what your brand stands for).

Group economics refers to the practice of a group; whether a family, community, or network, circulating resources, supporting each other’s businesses, and working toward shared financial goals.