What Does “Unique Selling Proposition” Mean? A Unique Selling Proposition is the factor that differentiates your product, service, or brand from all others in the marketplace. It’s the answer to the question every customer asks: “Why should I choose you over the competition?” A USP can be based on: Features (what your product does differently), Benefits (what outcomes your customers get), or Values (what your brand stands for).

In business, branding is the process of creating a unique identity, personality, and perception for your company (or yourself) in the minds of others. It’s not just what you sell, but who you are in the eyes of the world. Examples: “The startup’s branding positioned it as a fearless innovator.” “Through consistent branding, she became the go-to consultant in her industry.”