🌟 Word of the Day — 28 Ṣafar 1447 AH, August 22, 2025 ‘Altruism’ 🌟

Coach Ward

Kuala Lumpur, Malaysia

3–4 min read

Welcome back to our Business English Word of the Day series. Today’s word is altruism, a quality the world doesn’t see enough of, but that every leader, business, and community needs. In an age where competition is fierce and self-interest often drives decisions, altruism stands out as a radical, yet deeply effective, approach to long-term success.

📖 What Does “Altruism” Mean?

Altruism refers to the selfless concern for the well-being of others. It’s when a person acts out of genuine care, generosity, or sacrifice without expecting something in return.

In business and professional language, altruism isn’t about being naive or neglecting profit. Instead, it describes decisions and actions made with broader human benefit in mind.

Examples:

• “Her altruism was evident in the way she mentored junior staff without extra pay.”

• “Corporate altruism can be seen in programs that prioritize community welfare alongside profit.”

🧬 Word Origin: Where Does “Altruism” Come From?

The term altruism comes from the French word altruisme, coined in the 19th century by philosopher Auguste Comte. It stems from the Latin root alter, meaning “other.”

Literally, altruism means living for others. While the concept has ancient roots in philosophy and religion, the modern term gained traction as a counterbalance to pure self-interest in economics and social theory.

🧠 Why Altruism Matters in Business

In leadership and business, altruism builds trust, credibility, and long-term relationships. Clients, employees, and partners are more likely to remain loyal when they sense genuine care.

• Corporate Culture: Companies with altruistic values have stronger employee engagement.

• Customer Relations: Consumers increasingly prefer brands that give back.

• Leadership Strength: Altruistic leaders inspire loyalty and motivation beyond financial incentives.

🙋 Who Uses “Altruism” (and Why)?

• Nonprofit Leaders: It’s the backbone of humanitarian and charitable work.

• Corporate Leaders: Those driving corporate social responsibility (CSR) projects.

• Professionals: Everyday acts of altruism — mentoring, helping, or volunteering — elevate careers and reputations.

• Faith-Inspired Entrepreneurs: Muslims, for example, see altruism reflected in zakat and sadaqah, key values in Islamic finance.

❤️ The Coach Ward Way

When I built Coach Ward Business Solutions, I wasn’t just thinking about profit margins. I was thinking about legacy. My parents, long-time coaches in our community, are the most altruistic individuals I have ever witnessed. I witnessed them constantly and tirelessly giving without ever seeking applause or remuneration.

In my own work, I get to see altruism every time I go beyond teaching English as a skill, and instead empower students to unlock new opportunities, support their families, and elevate their communities. The truth is, I’m not just the giver, I’m also the beneficiary. Watching others grow is the greatest return.

📌 Examples in Action

1. “The CEO’s altruism was clear in her decision to prioritize employee jobs over short-term profit.”

2. “Altruism drives community projects where businesses reinvest in local education and health.”

3. “True leadership is rooted in altruism, not ego.”

🚀 Your Turn

Reflect: When was the last time you acted with true altruism in your work? Was it mentoring a colleague, helping without recognition, or putting someone else’s success above your own?

👉 Building altruism into your professional life doesn’t just improve others’ outcomes, it strengthens your own leadership and legacy.

👉 Let’s keep growing, one word at a time!